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Consultant Corner: Strategic Planning: Using the Notice of Intent to Apply timing to trigger potential opportunities with your leadership and Board of Directors

By September 7, 2023AEP, September 2023
Wendy Edwards portrait
Wendy Edwards, MPA, CHC, CHPC, is Director of Internal Operations at BluePeak Advisors, a division of Gallagher Benefit Services, Inc.

Preparing for 2025 may not be at the top -of-mind for most MA plan staff as you are in the final stages of Annual Election Plan (AEP) readiness, but from a strategic perspective, now is the time to plan for 2025 and beyond.  Are there opportunities based on market competition for a 2025 expansion?  Are there new products you can implement to attract members, reduce costs, and improve overall quality?  Based on the 2024 Call Letter, CMS outlined a mid-October date to release the CY2025 Notice of Intent to Apply (NOIA) for new contracts or contract expansion.

Data can tell us a lot about potential options and now is the time to engage in discussions with BluePeak consultants to position your Medicare Advantage plans for success. Email us at to plan a strategy session where BluePeak will discuss potential options and recommend expansion or new product opportunities.  Our expert staff will walk through your competitive landscape, discuss non-compliance and the impact on expansion efforts, review the timeline and review plan for the bid process, and recommend benefit options to position you for success in 2025 and beyond.

Key dates for 2025 Medicare Advantage new contracts or contract expansion

November 11, 2023 The deadline for submission of the NOIA to ensure access to the Health Plan Management System (HPMS) for new Medicare Advantage (MA), Prescription Drug Plan (PDP), or Employer-Group Waiver Plan (EGWP) contracts or plans that wish to expand their service areas.
January 10, 2024 Applications for CY2025 Initial and Service Area Expansion Applications for MA, Medicare Advantage Prescription Drug (MAPD), PBP, Special Needs Plan (SNP), EWGP, and 1876 Cost Plan expansion Applications are posted on the CMS website.
January 19, 2024 Final day to submit NOIA for CY 2025.
February 14, 2024 CY 2025 Initial and Service Area Expansion Applications are due in HPMS by 8 p.m. EST.
Late May 2024 Qualification determinations provided to CY2025 applicants for new contracts or service area expansions.
June 3, 2024 CY 2025 deadline for bid and formulary submission.

BluePeak can help!

BluePeak can assist in planning a strategy session to discuss potential options and recommend expansion or new product opportunities. Contact us today

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